Smythson

For a Life Well Written

An analogue icon in a digital world. 

From the Royal Family to Dita Von Teese, Smythson has long been the luxury stationer of choice. 

But with a new breed of competitors offering more choice and excitement online, they needed help reestablishing themselves as an iconic leader in the space. 

I led on both brand and campaign strategy across 4 years of seasonal cycles at Otherway - levelling up the online craft of the brand and helping to establish a confident leader voice; doubling down on the iconic blue page as a distinctive and under-leveraged brand asset. 

Together we helped justify the luxury of a Smythson to a wider audience by building rich meaning and emotion into the brand.