Deliveroo Hop

Shopping For Busy People

Going beyond the table stakes of speed.

Deliveroo’s initial brief to Otherway was to help build a story around their faster, slicker grogery offering.

But whilst it was clear that speed was a core driver in the category, it had quickly become a race to the bottom - a table stake that was leading to cookie cutter brands. 

In order to bring a much needed dose of humanity to the space. We doubled down on the primary target of city-based young professionals. To but it simply, they were too busy for shopping. 

From ads encouraging people to ‘send the baby spinach a chauffeur’, right through to the subtle motion of the items, that made them look like they’d just been thrown down on a kitchen counter, ‘Shopping for busy people’ became a simple guiding light for every aspect of the brand and comms.