about:

bare bones was founded by experienced brand strategist, Ed Terry.

After working in a variety of agencies including Karmarama, CP+B and Mother, Ed spent the best part of his career as Head of Strategy at Otherway London, where he helped grow the Strategy department over 8 years - leading to their eventual acquisition by Common Interest Group.

Over the years, Ed has helped create and grow brands in just about every category going, from Cider to Cyber Security, Hotels to Household Cheese and everything between.

He specialises in brand positioning and campaign strategy, and prides himself on embracing challenges big and small - bringing the same caring energy to projects of all shapes and sizes.