DLF Hospitality

The Pursuit Of A Deeper Connection

Portfolio strategy for one of India’s leading luxury hospitality groups. 

DLF is one of India’s most exclusive hospitality groups, but each club, hotel and residence felt like its own world.

At Otherway, we created a portfolio brand strategy built around "The Pursuit of a Deeper Connection".

It’s a commitment to more meaningful moments between guests, hosts and place, and became the filter for proposition, identity and experience across the estate.