Simplicity Starts Here
Ways to work together
Different businesses need different levels of help. But most projects fall into one of these shapes:
Focused Sprint
A 3-6 week project to sharpen brand, proposition and story.
Ideal for moments of change: A reposition, launch, fundraise or major campaign.
What you get:
A clear articulation of your core value and who it’s for.
A sharpened brand and commercial narrative.
Key messaging, a brand/proposition one-pager and a draft sales / partner deck.
Fractional Partner
Ongoing support to keep things on track.
A set number of days each month to act as your external strategy lead as you grow.
What you get:
Regular strategic counsel for leadership.
Fast, simple input on key decisions and documents.
A consistent brain across brand, proposition and marketing.
Workshop + Words
Collaborative sessions, followed by concrete outputs.
We get the right people in a room together, then I go away and turn the outcomes into clear, usable tools.
What you get:
One or two focused workshops around your biggest strategic questions.
A distilled narrative and messaging set.
Copy for key assets (website, deck, manifesto, etc).
Who I work with
I work best with teams who know they need focus, but are too close to the day-to-day to find it.
Typically that means:
Founders and CEOs at inflection points. Raising, re-positioning, entering a new market, or trying to turn a strong product into a stronger brand.
Brand and marketing leaders who feel the story slipping - mixed messaging, stale positioning, fragmented campaigns. They want a clearer centre of gravity.
Product and commercial leaders who need to align the offer, pricing and partners around a simple, compelling value proposition.
If any of these sound like you, let’s talk…
Strategy warning signs
Still unsure of whether this is for you..?
Here’s a few common symptoms of businesses lacking strategic clarity:
Mixed Messaging:
Your team is saying different things and you struggle for a consistent elevator pitch.
Growth Plateau:
No matter what you try, you just can’t seem to break past the ceiling you’ve hit.
Overwhelmed with options:
You’re drowning in potential pathways for fear of picking a lane.
Race to the bottom:
You keep having to undercut on price to remain competitive.
If any of these sound familiar, we should talk…