Devonshire Group

Estate Escapes

Converting ‘days to stays’. 

Devonshire Group is famous for countryside icons like Chatsworth and Bolton Abbey, with hospitality that runs from caravans to country house hotels.

But they were struggling to turn day trippers into overnight guests.

At Otherway, we reframed the offer around the power of the whole estate. "Estate Escapes" positioned stays as curated access to walks, views, food and culture, so every visit feels like a one off escape, not just a bed for the night.