Hylo

Run Like The World Depends On It

Creating the world’s most sustainable running shoe brand.

Hylo was my first start up brand at Otherway. 

The team came to us with a brilliant trainer concept and the genuine ambition to change the game in sustainable shoe making. 

But little else.

I wrote the strategy around ‘Champions of Tomorrow’ - using running passion as a fuel for environmental action. 

As a marker of this activism, I also wrote the brand’s hero tag line ‘Run like the world depends on it’ which features across all their products.